General 3 — A Thomson Rodeo Co

The Next Generation of Rodeo
Reviving the Greatest Sport in America

“A Thomson Rodeo Co. is proud to lead the charge into a bold new era of rodeo. We’re not just preserving a tradition—we’re igniting it. With the Next Generation of Rodeo, we’re blending raw grit with cutting-edge innovation to push the limits of America’s greatest sport like never before!
This isn’t rodeo as you remember it. It’s faster, fiercer, and unapologetically authentic. Young athletes fueled by passion and power are stepping into the arena, bringing fresh energy while honoring the roots that made rodeo legendary.
From bull riding and barrel racing, to roping, broncs and more, every event is crafted to showcase untamed skill and heart-stopping excitement. We’re harnessing technology, community, and relentless spirit to elevate the sport—making it bigger, bolder, and more accessible for fans new and old.
Hosted by A Thomson Rodeo Co. The Next Generation of Rodeo is a movement. We aren’t just reviving the greatest sport in America—we’re redefining it for the future.”
Get ready. The future of rodeo rides in Blanco TX November 1st!